Frequently Asked Questions
Real answers, no fluff. Anything else — just ask.
What kind of coaching is this?
I call it "Deep Work." It's not life coaching in the generic sense. It's focused, practical, and grounded. We work on real decisions, real challenges, and real growth — whether that's business, career, leadership, faith, or personal development. Usually all of them, because life doesn't separate into neat boxes.
Do I need to know what I want to work on?
No. That's what the Discovery Call is for. Some people come with a clear goal. Others come with a feeling — "something needs to change but I don't know what." Both are valid starting points.
How is this different from therapy?
Coaching is forward-focused. We're not processing trauma or diagnosing conditions. We're building — clarity, strategy, habits, confidence. If something deeper comes up, I'll be honest about it and recommend the right resource.
Do you use AI in coaching?
I use AI as a tool in my own work and business — and I can help you do the same. But coaching itself is human. I'm not handing you off to a chatbot. AI helps me prepare, organize, and deliver better — but the relationship, the challenge, the growth? That's between us.
What qualifies you to coach?
14 years developing people across world-class organizations — coaching hundreds of emerging leaders, leading teams, and building systems that help people grow. 100+ hours of formal coaching training, 91 books completed, and the lived experience of building businesses from the ground up. I don't just teach principles — I live them.
What if I can't afford it?
Start with the Discovery Call ($25). It's real coaching, not a sales pitch. If we're a fit but timing isn't right, I'll tell you honestly. I'd rather you come back ready than force something that doesn't work.
How do sessions happen?
Zoom video calls. You'll get a link, a calendar invite, and reminders. Everything is managed through your coaching portal — scheduling, notes, resources, communication.
Can I cancel or reschedule?
Yes. Each package has a cancellation policy (usually 24-hour notice). Life happens — just communicate and we'll figure it out.
What's the coaching portal?
When you purchase a package, you get access to your personal coaching hub. It shows your sessions, agreement, resources your coach shares, and a way to message me between sessions. It's designed to keep everything organized so you can focus on the work.
What is Roots?
Roots is a personal operating system I built. Think of it like Notion but designed around how you think — goals, habits, finances, projects, contacts — all in one place. It's optional, but coaching clients get access and it's a powerful tool for tracking progress. Read the Roots guide →